Eric Jackson is back in the spotlight — and this time, it’s not about meme stocks. He’s stepping into crypto.
Jackson, the hedge fund manager who helped spark a huge rally in Opendoor shares earlier this year, is now entering the digital asset treasury space. He’s doing it through a reverse merger with a Canadian company called SRx Health Solutions.
Here’s the simple version.
SRx Health says it plans to acquire Jackson’s company, EMJ Crypto Technologies. If shareholders approve the deal, the merger is expected to close in the first quarter of 2026. Once that happens, Jackson will become the CEO and chairman of the combined company.
EMJ Crypto Technologies isn’t just about holding crypto and hoping prices go up. The company plans to actively manage digital assets like Bitcoin and Ethereum using AI-based strategies. That includes deciding how much to hold, when to hedge, and how to manage risk during market ups and downs.
Jackson isn’t new to this kind of approach. He founded EMJ Capital Ltd. back in 2017, a Canadian hedge fund that uses AI and machine learning to pick tech stocks. Now, he’s bringing that same mindset into crypto.
The idea behind a digital asset treasury is pretty straightforward. Instead of holding cash on the balance sheet, companies hold cryptocurrencies — similar to how some firms hold gold or foreign currencies.
MicroStrategy, led by Michael Saylor, made this strategy famous by loading up on Bitcoin and becoming the largest corporate holder of BTC in the world. Since then, others have followed, including firms like Bitmine Immersion Technologies.
But this model isn’t without controversy.
With crypto prices swinging wildly, some regulators and index providers are getting nervous. MSCI is even considering removing companies from the MSCI USA Index if more than half of their balance sheet is tied up in digital assets. If that rule passes, MicroStrategy itself could be kicked out — something the company strongly opposes.
Still, EMJ Crypto Technologies says it plans to be more flexible than firms that simply hold crypto and sit still. The company wants to actively allocate, reinvest, and manage assets across different market cycles, using data, algorithms, and clear risk controls.
SRx Health has already been experimenting with crypto before this deal.
Earlier this year, the company announced plans for a new subsidiary focused on crypto borrowing. It revealed investments in assets like Bitcoin and Solana as part of a broader effort to explore decentralized finance.
Under that plan, global investors could deposit crypto and receive a share of profits from SRx’s North American Halo brand. SRx would then use that crypto capital to fund sales and marketing, helping the business grow without issuing new shares.
After the merger news broke, SRx Health’s stock moved higher, showing clear investor interest.
For Eric Jackson, this move marks a big shift — from tech stocks and meme rallies to AI-driven crypto management. And for the market, it’s another sign that digital assets are becoming a serious part of corporate strategy, not just a side bet.
