PENGU, the token behind Pudgy Penguins, shook off the crypto market slump and rallied after the brand made a splash on the famous Las Vegas Sphere.
The token jumped more than 7.5% from its December 24 low following the ad campaign. This marked Pudgy Penguins as only the second crypto-native brand to appear on the Sphere, after Crypto.com.
Since December 10, PENGU had been on a downtrend, losing over 18% for the month. But the Las Vegas Sphere campaign turned things around, giving the token a short-term boost. At press time, PENGU was still up over 6% on the 24-hour chart, while other major cryptocurrencies like Ethereum, BNB, XRP, and Solana mostly traded flat.
Launched in 2021, Pudgy Penguins features 8,888 unique penguin NFTs and has stayed relevant even as the broader NFT market cooled. PENGU serves as the ecosystem’s utility and governance token, giving holders access to digital experiences, in-game rewards, and future governance decisions.
The Las Vegas Sphere is one of the world’s most iconic entertainment venues, known for its massive programmable LED display. Being featured there exposes the brand to millions of viewers, both in-person and online.
Vedant Mangaldas, Pudgy Penguins’ chief of strategy and brand, said the team spent about $500,000 on the campaign, which ran for several days starting December 24. “It’s showing that a crypto project can go beyond crypto and connect with everyday consumers,” he said.
This isn’t the first time mainstream exposure has helped PENGU. Back in September, the token jumped over 10% after being mentioned in the NYSE-listed Bullish’s Q2 earnings report and conference call.
For PENGU holders, the Sphere campaign shows how crypto brands can make a real-world impact—and potentially turn attention into price momentum.
