World Liberty Financial Launches New On-Chain Lending Platform
World Liberty Financial has expanded its on-chain ecosystem with the launch of World Liberty Markets, a new lending and borrowing platform built on Dolomite’s liquidity infrastructure.
Announced on January 12, the platform allows users to supply assets to earn yield or borrow against their portfolios, adding a new layer to World Liberty Financial’s growing suite of decentralized financial products.
At launch, supported assets include USD1, WLFI, ETH, cbBTC, USDC, and USDT. The platform positions USD1, World Liberty Financial’s dollar-pegged stablecoin, as a core component of the system. Users can supply USD1 for yield generation or use it as collateral, a move WLFI says is designed to keep the stablecoin “productive” across its ecosystem.
Rather than developing a proprietary lending protocol, World Liberty Markets leverages Dolomite’s established money market system, benefiting from its execution speed and flexible liquidity. World Liberty Markets operates as a customized front-end tailored specifically for WLFI users and assets.
Governance and future expansion
WLFI stated that World Liberty Markets will serve as a unified interface for future services. WLFI token holders will be able to propose and vote on new collateral assets, incentive programs, and market parameters as the platform evolves.
Alongside the launch, WLFI introduced a USD1 Points Program, allowing users who supply USD1 to earn points under conditions set by launch partners. The project noted that participation carries risk and that terms may change over time.
The rollout aligns with WLFI’s broader strategy to support tokenized real-world assets (RWAs). The platform is designed to accommodate both WLFI-issued and third-party RWAs as they are introduced, with the goal of extending USD1’s use beyond purely crypto-native markets.
Regulatory ambitions
World Liberty Financial is also expanding its footprint in regulated finance. The company recently applied for a national trust bank charter through WLTC Holdings LLC, a move that would place USD1 issuance and custody under federal supervision.
The application has drawn attention due to WLFI’s political connections and its stated ambitions within regulated financial markets. Internally, governance decisions have increasingly directed treasury funds toward incentives aimed at accelerating USD1 adoption, reinforcing the stablecoin’s central role in the project’s long-term strategy.
