Michael Saylor is once again hinting that another Bitcoin buy could be coming—and it didn’t take long after his company’s last massive purchase.
Just over a week ago, Strategy revealed it had bought 13,627 Bitcoin. Now, Saylor is dropping another familiar clue. On Sunday, he posted on X with just two words: “Bigger Orange,” alongside a chart showing Strategy’s past Bitcoin purchases. For longtime Bitcoin followers, the message was clear. Orange has become Saylor’s go-to signal for Bitcoin, and these kinds of posts have often been followed by official buy announcements.
Saylor is the chairman of Strategy, the largest corporate holder of Bitcoin in the world. When he posts cryptic messages like this, the market usually pays attention.
So far in 2026, Strategy hasn’t slowed down at all. The company kicked off the year on January 4 by buying 1,283 Bitcoin for nearly $116 million. Just a week later, on January 11, it made a much bigger move, picking up 13,627 Bitcoin for about $1.25 billion.
In total, Strategy has added almost 15,000 Bitcoin since the start of the year.
With an average purchase price of $75,353 per coin, the company now holds around 687,410 Bitcoin. That’s roughly 3.27% of Bitcoin’s maximum supply of 21 million coins—an enormous position by any standard.
But while Strategy keeps stacking Bitcoin, its stock price hasn’t shared the same success. The company’s shares have struggled over the past year. As of the January 16 close, the stock was trading at $173.71, down more than 52% over the last 12 months.
Investors have grown uneasy, especially after Strategy relied heavily on short-term debt and convertible notes to fund its Bitcoin buying spree. Late in December, the company even paused purchases briefly and issued new equity to strengthen its cash position.
Around the same time, there were concerns that MSCI might remove companies like Strategy from its indexes due to heavy Bitcoin exposure. Those plans were later dropped, which helped calm some fears and lift the stock off its yearly low near $150—a level analysts say is critical support.
Bitcoin itself is still struggling to break back above $100,000, and that adds pressure. Still, Saylor has made it clear he’s not worried about short-term swings. He has repeatedly said Strategy is built to handle volatility and stay the course, no matter what the market does next.
If history is any guide, Saylor’s latest “orange” signal may not just be talk—it could be a sign that another big Bitcoin buy is right around the corner.
