JAN3 CEO calls Bitcoin ‘trade of lifetime,’ predicts $1m by 2031

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Samson Mow, CEO of tech company JAN3, says Bitcoin isn’t just another trade — he calls it the opportunity of a lifetime.

According to Mow, Bitcoin should be viewed as a long-term store of value, not something you buy and sell for quick profits. He believes people miss the bigger picture when they treat Bitcoin like a normal trading asset.

Mow says Bitcoin is meant to replace failing fiat currencies, not compete with them. And because of that, short-term price drops don’t change the long-term story.

He has repeated a bold prediction he’s made before: Bitcoin could reach $1 million by 2031. With prices currently well below recent highs, Mow says this period looks more like a buying opportunity than a warning sign.

His comments came after well-known trader Peter Brandt suggested Bitcoin could fall further. Mow pushed back, saying that traditional traders don’t fully understand what Bitcoin was designed to do.

Bitcoin launched in 2009, right after the global financial crisis, as a direct response to problems in the traditional financial system. It was built to operate without central banks, governments, or financial institutions controlling it.

Mow and other Bitcoin supporters argue that Bitcoin becomes more valuable when trust in fiat money fades. They point to growing global issues like geopolitical tensions, trade conflicts, economic instability, rising U.S. debt, and concerns about central bank independence.

These pressures, they say, are slowly weakening confidence in traditional currencies and pushing people toward alternatives like Bitcoin.

That said, Bitcoin hasn’t fully reacted to recent dollar weakness and has fallen in price over the past few months. Critics see that as a sign Bitcoin hasn’t proven its role yet.

Mow disagrees. He believes the forces driving Bitcoin adoption are speeding up, not slowing down, and says people should prepare for a future where Bitcoin plays a much bigger role in the global financial system.

For now, the debate continues — but Mow is clear on one thing: Bitcoin, in his view, isn’t a trade for today or tomorrow. It’s a bet on the next generation.