October 20, 2025 — Florida, USA — U.S.-based retail chain Bealls Inc. announced it will begin accepting cryptocurrencies such as Bitcoin (BTC) and USD Coin (USDC) for in-store purchases through a new partnership with Flexa, a leading digital payments infrastructure provider.
In a press release issued Monday, Bealls said it has become the first national retailer in the United States to accept cryptocurrency payments from any digital wallet app across more than a dozen blockchain networks.
The move marks a significant step in the mainstream adoption of digital assets in retail. Bealls operates over 660 stores across 22 U.S. states, including its home goods brand Home Centric, which will also integrate crypto payments.
“Digital currency will reshape how the world transacts, and Bealls is proud to be at the forefront of that transformation,” said Matt Beal, Chairman and CEO of Bealls Inc. “Our partnership with Flexa is about more than payments; it’s about preparing for the future of commerce and continuing to innovate for the next 110 years.”
Under the agreement, Bealls will implement Flexa Payments, an all-in-one merchant solution that enables retailers to accept major cryptocurrencies — including Bitcoin, Ethereum, Dogecoin, and others — from over 300 supported wallets. The system integrates directly with existing point-of-sale infrastructure, offering sub-second settlement times and enhanced transaction security powered by blockchain technology.
Flexa co-founder Trevor Filter noted that the partnership has been in development for several years and aligns with Bealls’ 110th anniversary, symbolizing the company’s continued commitment to innovation and modernization.
Part of a Growing Trend in Retail Crypto Adoption
Bealls joins a growing number of retailers embracing cryptocurrency payments as consumer adoption rises. According to the company, approximately 28% of American adults now hold cryptocurrency, reflecting increasing public interest in digital finance.
Several global and U.S. brands have also entered the space. Chipotle began accepting crypto payments in 2022 through Flexa, while Steak ‘N Shake introduced Bitcoin payments in early 2025. In Asia, Singapore’s Metro retail group recently started accepting stablecoins such as USDC and USDT through a partnership with DTCPay.
Industry analysts say such developments highlight the accelerating shift toward alternative payment methods, as merchants seek to meet evolving consumer expectations and position themselves for the digital economy of the future.
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