Boyaa Interactive International is planning to spend up to $70 million more on crypto.
The company says it will ask shareholders for approval, but the plan is clear — buy more crypto while prices are low.
Instead of chasing rising prices, Boyaa wants to use its extra cash to buy during market dips. It’s mainly looking at well-known coins like Bitcoin and Ethereum — assets that are stable, widely used, and easier to trade.
Boyaa already has a big crypto portfolio, worth around $285 million. Most of that is in Bitcoin, with a smaller amount in Ethereum. This puts the company among the top corporate Bitcoin holders in the world.
The company started building its crypto position back in 2024, as part of its shift toward Web3 gaming. Since then, it has been steadily buying and holding, rather than making quick trades.
Right now, Boyaa ranks among the top Bitcoin-holding companies globally, and it’s one of the biggest in the Asia-Pacific region — behind firms like Metaplanet and Next Technology Holding.
What makes this move interesting is the timing.
The crypto market has dropped about 45% since October, and many companies are being more careful. Some are even cutting back on their crypto holdings.
But Boyaa is doing the opposite — it’s leaning in and buying more.
At the same time, the company is also building its Web3 gaming business. It has already launched blockchain-based games, including a Web3 version of Texas Hold’em where players can earn crypto rewards.
In short, while others are stepping back, Boyaa is betting that buying during a downturn will pay off in the long run.
