Oobit, a payments app backed by Tether, has integrated Brazil’s popular Pix payment network, giving users an easier way to move between Brazilian reais and USDT.
The new feature allows users to deposit reais into the Oobit app, convert or hold funds in USDT, and make payments through the Pix system. This means users can access stablecoins while continuing to use the payment network they already know and trust.
Pix, launched by Brazil’s central bank in 2020, has become one of the world’s largest instant payment systems. Nearly 170 million people use it, and it processed around 11 trillion Brazilian reais in transactions during 2024.
Oobit says the experience is designed to feel just like a normal Pix transaction. Users can send money to a Pix key, scan QR codes, and make payments directly through the app while blockchain technology handles the settlement process in the background.
The integration could appeal to people who want exposure to the U.S. dollar through USDT while still using familiar local payment methods. Stablecoins have become increasingly popular across Latin America, especially among users looking for a way to store value and make fast digital payments.
The launch comes as Brazil continues to refine its approach to cryptocurrencies and stablecoins. While regulators have introduced certain restrictions on the use of digital assets within some financial systems, demand for stablecoins remains strong throughout the country and the wider region.
Oobit’s expansion follows a $25 million funding round led by Tether in 2024. The investment was aimed at helping bring more users into the cryptocurrency ecosystem and making digital assets easier to use in everyday transactions.
The Pix integration gives Oobit a practical use case in Brazil by connecting stablecoin balances to a payment network that millions of people already use every day. Instead of requiring users to learn a new payment method, the platform combines digital dollars with one of the country’s most widely adopted financial tools.
As stablecoin adoption continues to grow, the partnership highlights how traditional payment systems and blockchain-based assets are becoming increasingly connected in everyday finance.
