Strategy expands Bitcoin holdings despite stock struggles

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This massive buy pushes the company’s total holdings to 660,624 Bitcoin, worth roughly $49.35 billion. Year-to-date, the company reports a 24.7% return on its Bitcoin investment strategy.

But this bold move comes during a very difficult period for the company’s stock.
Strategy’s share price has crashed nearly 60% in the last six months, falling from the $400 range down to the $170s. The stock is stuck under heavy resistance between $195 and $215, and so far no strong recovery has appeared.

Despite the pressure, Michael Saylor remains fully committed to the company’s long-term Bitcoin plan.
He continues to reject the idea of selling any BTC to fund dividends and insists the company will keep accumulating. Strategy has built a $1.44 billion cash reserve, which Saylor says is enough to support operations and dividend commitments for nearly two years.

To expand liquidity options, the company also introduced perpetual preferred shares, which Saylor believes could become a major financial tool for the company in the next 12–24 months.

However, Strategy is no longer the only major corporate gateway to Bitcoin.
Big banks—including JPMorgan and Morgan Stanley—are launching their own Bitcoin-linked investment products. These new offerings give institutions controlled exposure with limited risk, increasing competition and reducing Strategy’s once-unique position in the market.

At the same time, short-sellers such as Jim Chanos continue to target Strategy’s stock, and companies like Metaplanet are adopting similar Bitcoin-focused treasury models.

As more traditional financial giants step into crypto, Strategy’s role as the leading corporate Bitcoin accumulator is now under growing scrutiny. The next few months may determine whether Saylor’s aggressive long-term approach remains a competitive advantage—or a risky bet under pressure.

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