Jiuzi Holdings is making a bigger move into crypto — and this time, it’s aiming high.
The Nasdaq-listed company announced a new partnership with Exsat Network, a core player in the EOS blockchain ecosystem, to build a global cryptocurrency custody business. If it scales as planned, the venture could grow to $3 billion in size.
The goal is clear: offer secure, regulated crypto storage for institutions and wealthy investors around the world.
Under the deal, Jiuzi and Exsat plan to provide institutional-grade custody services, meaning safe storage for digital assets along with added features like settlement, yield products, and other services tied to held crypto.
Exsat will handle the technical side. That includes blockchain infrastructure, wallets, and security systems. Jiuzi brings something different to the table — its experience as a publicly listed company with a strong focus on compliance and regulation.
Company leaders say this partnership is a major step forward. It pushes Jiuzi beyond basic crypto exposure and into high-value financial services, opening up a new growth path over the next few years.
Exsat also made it clear why it chose Jiuzi. The company’s public-market background and regulatory mindset make it a solid partner for building trust with large investors.
This isn’t Jiuzi’s first crypto move either.
About two months ago, the China-based firm partnered with BitFi, gaining access to a $2.75 billion Bitcoin asset pool and launching crypto yield strategies.
All of this comes at a time when demand for regulated crypto custody is rising fast. Big investors want safer, compliant ways to hold digital assets — and companies that can offer that are getting more attention.
By teaming up with a long-standing ecosystem like EOS, Jiuzi is strengthening its position in the crowded crypto space. Some market watchers believe this could also boost the company’s profile — and possibly its valuation — as institutional crypto adoption continues to grow.
