The Smarter Web Company has expanded its Bitcoin treasury again after purchasing an additional 10 BTC, continuing a strategy that increasingly aligns the firm with public companies using Bitcoin as a balance-sheet reserve asset.
In a May 26 disclosure, the company said it bought the 10 BTC at an average price of approximately £55,786 per coin, bringing the transaction value to about £557,865.
The latest purchase increased the company’s total holdings to 2,869 BTC.
According to the filing:
- Total Bitcoin investment now stands near £232.48 million
- Average acquisition cost across all holdings is about £81,032 per BTC
- The latest purchase price was significantly below the company’s broader average cost basis
The company also disclosed that it continues using a financing arrangement with Coinbase to support its treasury strategy.
So far, The Smarter Web Company has drawn roughly £18 million through the Coinbase-backed credit facility. The loan is secured against existing Bitcoin reserves, effectively allowing the company to leverage part of its BTC treasury to acquire additional holdings.
Management stated that:
- Current leverage ratio is approximately 12.19%
- Interest rates on the facility range between 6.75% and 7.25%
- The debt can be repaid early without penalties
The strategy mirrors a growing trend among publicly traded firms adopting Bitcoin treasury models popularized by companies such as Strategy.
The company also highlighted a quarter-to-date “Bitcoin yield” metric of 15.43%, which it uses to measure Bitcoin accumulation relative to its diluted share count.
Originally focused on web design, development, and digital marketing services, The Smarter Web Company began accepting Bitcoin payments in 2022 before gradually expanding into a more aggressive BTC treasury strategy.
Its current holdings reportedly place it among the top publicly listed corporate Bitcoin holders globally, ranking around 27th by total reserves.
The broader market backdrop shows continued institutional interest in corporate Bitcoin accumulation despite ongoing crypto volatility. Multiple firms have recently expanded treasury exposure or adjusted capital structures around BTC holdings as companies increasingly view Bitcoin as a strategic reserve asset rather than purely a speculative investment.







