Bybit has officially launched a locally operated cryptocurrency platform in Indonesia after acquiring a majority stake in PT Enkripsi Teknologi Handal, previously known as NOBI.
The move gives Bybit a regulated presence in one of Asia’s fastest-growing crypto markets and allows the company to operate under the supervision of Indonesia’s Financial Services Authority (OJK).
Following the acquisition, NOBI has been rebranded as Bybit Indonesia. The company will continue to be managed by its local leadership team, helping ensure compliance with Indonesian regulations while combining local market knowledge with Bybit’s global resources.
Bybit Indonesia plans to roll out its services gradually, starting with access to more than 500 cryptocurrency trading pairs. The platform will use Bybit’s global liquidity network while applying market monitoring and risk management systems designed to meet local regulatory standards.
The company believes this approach will allow Indonesian users to access a wider range of trading opportunities while benefiting from a platform that operates within the country’s regulatory framework.
As part of the transition, several members of the former NOBI leadership team will remain in key roles. Lawrence Samantha has been appointed Chief Executive Officer, while Dionisius Evan will continue as Chief Operating Officer and Steven Gotama will serve as Chief Marketing Officer.
According to Samantha, the acquisition combines Bybit’s international technology and liquidity with an experienced local team that understands Indonesia’s market and regulatory environment.
Indonesia has become one of the most important crypto markets in the region. Official data from OJK shows that the country had 21.07 million crypto accounts in February 2026, a number that increased to 21.37 million by March. During that month alone, crypto transactions reached IDR 22.24 trillion.
The country’s digital asset industry has also expanded rapidly under tighter regulatory oversight. By March, OJK had licensed 31 crypto-related entities, including exchanges, clearing institutions, custodians, and digital asset trading companies.
Indonesia recorded more than IDR 482 trillion in cryptocurrency transactions throughout 2025, highlighting the growing interest in digital assets among local investors.
Bybit is not the only international exchange seeking growth through local regulation. Other global crypto companies have also entered the Indonesian market by acquiring or partnering with licensed local firms as regulators strengthen oversight and consumer protection requirements.
The launch is part of Bybit’s broader strategy to expand in regulated markets around the world.
Over the past few years, the exchange has secured licenses and approvals in several jurisdictions while also exploring services beyond traditional crypto trading. The company has expressed ambitions to grow into a broader financial platform offering custody, banking-related services, and cross-border financial solutions.
With the launch of Bybit Indonesia, the company gains direct access to a large and rapidly growing crypto user base while operating within Indonesia’s increasingly structured regulatory environment.
Looking ahead, Bybit Indonesia plans to introduce additional products and services in phases, subject to regulatory approval. The company also intends to expand educational initiatives through Bybit Learn, helping users better understand digital assets as it transitions existing NOBI customers onto the new platform and continues growing its presence in the country.
