Strive, Inc. has quietly built up a large Bitcoin treasury, now passing the 15,000 BTC mark after its latest purchase.
The company recently bought 444 BTC for about $33.9 million, at an average price of $76,307 per coin. This latest buy pushed its total holdings above 15,000 Bitcoin, according to its SEC filing.
This isn’t a one-time move. Strive has been steadily stacking Bitcoin over the past few months. Just weeks earlier, it reported holding around 14,557 BTC after another purchase. Since its acquisition of Semler Scientific in January 2026, the company has added more than 2,200 BTC overall.
At current market levels, Strive’s Bitcoin stash is worth roughly $1.2 billion.
To fund this strategy, the company has been raising capital through structured financial products. One of the key tools is its SATA preferred stock, which brought in about $225 million earlier this year. Demand for it was strong, reportedly over $600 million, showing investor interest in Bitcoin-linked exposure.
Strive’s leadership describes its approach as “Bitcoin-first.” Instead of treating Bitcoin as just another asset, the company uses it as the main measure for how it allocates capital.
Alongside Bitcoin, Strive also holds cash and some financial positions tied to other companies involved in Bitcoin strategies.
The bigger picture is that Strive is now competing with major corporate Bitcoin holders. The largest remains Strategy, which controls over 800,000 BTC, but Strive is quickly climbing the ranks among public companies.
Even though the company is aggressively accumulating Bitcoin, its stock performance has been weak, falling sharply over the past months during Bitcoin’s own price swings.
Still, the main message from Strive is clear: it is betting heavily that Bitcoin will remain a long-term treasury asset, and it is continuing to build its position step by step.
